How To Be Successful in Getting Product Manager, Brand Manager Jobs,Salary Range and Resume Tips

If you are interested in marketing jobs and you are wondering about kind of marketing job to apply for, Product Manger and Brand Manager are two very interesting and well paying jobs worth considering. These jobs pay well and jobs are staff positions therefore they are at the corporate head quarters. They can give you awesome marketing and branding experience to move up in the marketing and corporate career.

What are Product Management and Brand Management?

These two jobs are two designations, of slightly different positions in marketing. The product managers scan business environment, identify market needs, help entry into new markets, coordinate with marketing research and advertising agencies, generate new product ideas, test these concepts with the help of marketing research, keep expenses in relation to budgets, make sure that products are developed according to market needs, develop value propositions, marketing plans and strategy for marketing the new products. They train the sales persons and provide strategic guidance. They coordinate ad agencies and maintain brand focus in promotions and public relation campaigns and monitor the product after launch.

Not all product managers are responsible for the costs but some are given the responsibility to monitor costs as well and make sure that the costs are managed.

Brand manager and product mangers are involved in branding decisions, brand extensions, brand policy, brand promotion and brand image. These are general responsibilities but individual responsibilities vary according to the company’s own policies

A product and brand manager may be responsible for more than one product or brand. They may be given the responsibility for an entire line or even a category if they have adequate experience.

These are staff positions and generally do not have line responsibility. There may be some product assistants, asst product managers or asst brand managers reporting to product or brand manager.

Where are these Jobs available?

Most of the Fast Moving Consumer Goods companies have product and brand manager positions available. Many banks, service industries like hospitality and other financial institutions also are now creating and recruiting brand managers, because of the importance of brands.

Many engineering, pharmaceutical industry, medical device industry need product managers.

How to Apply for these Jobs?

Generally MBA marketing is needed with a few years experience. If you don’t have any experience many times you may be started as assistant brand manager or assist product manager to get the experience.

Undergraduates with some experience and others who are interested in marketing after having spent some years in sales may also be considered by some companies. But a good understanding marketing concepts is a must for these jobs. You need to have reasonable aptitude for marketing research and good knowledge of the industry.

Engineering and Pharmaceuticals and such companies manufacturing where product knowledge is highly essential to develop new product ideas, analyze competitor’s product and train sales persons, look for technically qualified persons holding bachelors or masters degree in engineering, science or pharmacy.

These managers are responsible for the coordination and execution of numerous tasks associated with marketing promotions, advertising projects, developmental programs, and other organization developing duties. They maintain close contact with clients and customers and fashion a variety of ideas and proposals in order to market goods and services more effectively. Professionals work directly with other departments and associates to thoroughly complete all necessary tasks.

How to write Successful Resume for These Jobs

If you have experience in handling new product launches earlier high light these along with a brief on how you contributed to its success making use of information or the learning from the failure.

Any mini project, summer assignment that reflects your analytical skills and marketing concept application will be useful. Experience in market research, analysis, product positioning and promotion and coordination with ad agencies will be useful. Experience in developing systems and coordinating the teams needs to be highlighted.

How to be Successful in Interviews

Make sure the interviewer understands why you are right for this job.

Be familiar with some good launches and failures in the industry.

Be familiar with the products and competitors of the company that is interviewing you.

The depth of product knowledge needed is quite high and make sure your statements are substantiated.

Do not make rash statements and jump to conclusions on their competitors

Communicate clearly with dignity and make use of professional language.

It is important that you show that you can interact with people and get things done even though you are not given authority.

Salary Range(Indicative) in a few Countries

USA

Web Product Manager in US level 1

Median salary $ 63,000, range $39000 – 83000, base salary 71 percent of the total, benefits include bonus, social security,401k/403b,disability, health care , pension and time off, base of 63000 will come to gross 89,000

Top Product Management Executive in US

Median salary in $ 176000, range $136000 – 270,000, bonus and benefits 38 percent, on a base salary of 189,000 the gross inclusive of bonuses and benefits comes to $303,000

All health care, engineering, fast moving consumer goods, computer and information technology industry, hospitality industry and investment companies and banks have such positions. Most recruiters list these positions

Some Companies looking for Brand managers in India

Emami industries, Torrent pharmaceuticals, HRD India consulting, Global Hunt India, Alchemy job.com, Elixir Web solutions,

Some Companies that Recruit Product Managers in India

Pharmaceutical companies, FMCG companies, Engineering Industries like Hindustan Unilever India, Procter and Gamble, Dabur, Reddy Laboratories and Ranbaxy Laboratories, Godrej, Wipro consumer products, Helene Curtis, SKI retail capital Ltd,

Shriram Group, Nature Publishing group, FashionLife cycle, Span Jobs.com,

Telecommunication, computer and information technologies also are having positions with slightly different job descriptions. IBM, Microsoft, CISCO and Honey Well are in search of product Managers.

JP Morgan, Thomson Scientific

Salary range in India

It can vary. In the software groups the reported range is Rs 1.52 million to 1.66 million, bonus 38-41 k, stock bonus 108-208k, profit sharing 190k -207k

Product and Brand Managers in Canada

(includes recruiting companies)

Tim Horton’s, Level Platform, Cope Staffing, HBC Canada, St.Armour, Ultima foods, Drake, JTI MacDonald, GlaxoSmithKline, Procter and Gamble, Molson Canada, Rogers group are among those looking for product managers and brand managers.

Salary range in Canada

Gross C$ 46250-65978, bonus 2035-5500, profit sharing 807-848

Brand Manager, C$ 55918-87946

Product Managers and Brand Managers in Australia

My touch soft ware, Digital Skew, Career Jet. Com (recruiter), ICUR recruitment are some of them

Salary range in Australia

A$ 60,000-100,000 per year.

Product Managers and Brand Managers in United Kingdom

As many as 617 positions listed in various companies in mobile telecommunications, business to business

Salary range in United Kingdom

Pounds 30,000 – 50,000 per year.

Useful links

http://hubpages.com/hub/Marketing-Jobs-What-are-they-How-to-get-in-Salary-Range-Indications-and-Resume-Tips

http://hubpages.com/hub/What-To-Check-Up-Before-You-Join-A-Start-Up

http://hubpages.com/hub/Ramkkasturis-Job-Hopping-is-it-Good-or-Bad-and-the-Precautions-You-Need-to-Take

http://ramkkasturisbusinessmanagement.wordpress.com/

http://ramkkasturisbusinessmanagement.wordpress.com/2010/06/05/moving-up-in-the-corporate-ladder-why-is-first-job-important/